WE KEEP IT REAL. AND REALLY GOOD.

 
 
 
 

We believe in snacks that are as honest and joyful as the families who eat them. If it’s not something we’d give our own kids, it doesn’t go into our products.

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OUR BRAND BELIEFS

  • Snack time shouldn’t come with guilt.
  • Organic should be accessible—not elitist.
  • Real fruit > mystery ingredients. Always.

We keep our standards high—so you can keep snack time simple.

Every Pure Organic snack is:

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MADE WITH REAL FRUIT PUREES AND JUICES

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USDA ORGANIC

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NON-GMO PROJECT VERIFIED

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GLUTEN-FREE

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Vegan

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Kosher

It started with one mom, one mission, and one very determined 6-year-old.

Lady eating a Pure Organic Snack

Back in 2005, when her daughter chose to go vegetarian, Veronica began experimenting with organic ingredients to create snacks that matched her daughter’s curiosity and conviction—without compromising on taste.

That kitchen experiment turned into our very first fruit bar... and eventually, a line of snacks moms love just as much as their kids.

 
 

Follow Along

We’re more than a snack brand—we’re a community of families who care about what we eat and how it impacts the world.

Follow us for snack hacks, parenting wins, and honest moments from real moms and dads.