Pure didn't begin like other companies
It started in my kitchen and was inspired by my daughter. When Anna was 6, she made the decision on her own to become vegetarian. There was no doubt in my mind that I needed to support her decision, so I took to the kitchen to create recipes with simple, organic ingredients that were delicious enough for a 6-year-old to love. The same convictions that led me to create the perfect snack bar for Anna still drive everything we do as a company.
Not just for kids, we make clean, exceptionally delicious food for all ages. This is what makes Pure special. - Veronica, Pure Founder
We work hard to ensure that our snacks are created with real and simple ingredients. We believe that real food tastes the best, satisfies our hunger and has the best nutritional value.
Simple & Clean.
We use the highest quality certified organic ingredients in all of our products. As a mom, I won’t compromise on that. Our ingredients are simple and understandable, and all our food is certified organic, non-GMO Project Verified, gluten-free and kosher. No soy or dairy ingredients are used in our recipes.
My grandma used to say, “Eat things as close to their natural state as possible.”
We run every new product by the taste buds of not only our own team but also by our friends, our kids, and their friends. When it comes to taste they are brutally honest, that’s why every snack we make appeals to people of all ages!