Our Values

Pure didn't begin like other companies

It started in my kitchen and was inspired by my daughter. When Anna was 6, she made the decision on her own to become vegetarian. There was no doubt in my mind that I needed to support her decision, so I took to the kitchen to create recipes with simple, organic ingredients that were delicious enough for a 6-year-old to love. The same convictions that led me to create the perfect snack bar for Anna still drive everything we do as a company.

Not just for kids, we make clean, exceptionally delicious food for all ages. This is what makes Pure special.   - Veronica, Pure Founder

Simple & Clean.

We use the highest quality certified organic ingredients in all of our products. As a mom, I won’t compromise on that. Our ingredients are simple and understandable, and all our food is certified organic, non-GMO Project Verified, gluten-free and kosher. No soy or dairy ingredients are used in our recipes.

My grandma used to say, “Eat things as close to their natural state as possible.”

Click here to learn more about each standard